When “A Charlie Brown Christmas” debuted on Dec. 9, 1965, CBS executives were so sure it would fail they informed its executive producer, Lee Mendelson, they were showing it only because they had already announced it in TV Guide. “Maybe it’s better suited to the comic page,” they told him after an advance showing.
Despite six months working on the show, the animation director, Bill Melendez, felt much the same. “By golly, we’ve killed it,” he recalls telling Mendelson after a screening.
The American public disagreed. In fact, 45 percent of Americans with a television set watched “A Charlie Brown Christmas” that night, making it the second highest rated show of the week (behind “Bonanza”). The program would go on to win an Emmy and a Peabody, and it has been broadcast every Christmas season since.